Do you know every day thousands of sites are created and
uploaded over the internet? This means there is a huge completion in every
niche. If your site is not coming on the first or second page of the SERP, then
there is no use of your business site or blog. If you are on the first page,
then only it has some meaning and people will get to know about your site.
So, now the question is what we should do that, our site also
ranks well in SERP.
The answer is SEO, i.e. Search Engine Optimization. Without
SEO assistance, your site is just surfing around without doing much. Now, I am
going to discus top SEO tips, which will give you the right direction to
improve the rank of your site in SERP and derive good traffic to your site.
#1
Extensive Keyword Research
The rank of your site is also depends on the keyword research
and analysis, which you are selecting for your site or blog. Most of the
internet marketers or SEO companies are in a rush to apply their techniques
without doing much research and which result in not getting better rank in
search engine result pages. The consequence is that, you have to again revise your
SEO works, which causes lots of efforts, time and traffic.
To get better result, you should spend some time on keyword
research. On the top, you should use the best keyword tools to analysis keyword
research for a strong SEO work. You can use the Google Keyword Planner Tool,
Google search suggestions and Google trends are the best tools to find out the
keyword for your site. With these tools, you will get the almost exact number
of monthly searches on Google Keyword Tool. Here is what you should after using
tools:
a) Download all keywords in an excel sheet.
b) Find out relevant keywords that match your website content and products.
c) Now Sort them by daily searches.
#2 Original
and Optimized Content
We all read this phrase many times – “Content is King” and
this is very true also. These days SEO friendly content is the best and
effective technique to promote your site or blog. Search engine bots and users
love to read original and informative content on your site. However, an
efficient use of content written techniques can drive a huge relevant traffic
to your site. A well written and
optimized content contains the right number of keyword used in it, along with the
proper place. A well optimized web page should have a keyword density of 2% to
5%.
Follow:
a) Use 2 to
3 keywords in the whole content.
b) Try to use
keyword in phrases.
c) Try to use
synonyms of your keywords.
d) Try to
start your content with the most important keyword and also finish it with the
same keyword.
#3 Web Page
Optimization:
As we all know that the search engine crawler can only read
the HTML source of a web page, so the web pages should be properly optimized,
according to the SEO guidelines. Also, it should follow all the search engines
guidelines, which will help search engine robots to crawl your site easily,
result in getting better rank in SERP.
Do:
a) Make proper
use of keywords in meta tags – title and description tags
b) Properly
optimize the URL of every web page of your site.
c) Do not
forget to use H1 to H6 header tags using proper keywords.
d) Main
keyword in alt tag on the images.
#4 Quality
Backlinks
Gone are the days when just by creating numbers of backlinks,
your site automatically gets better rank in SERP. Now, all the things have
changed. Contemporary, you have to focus on quality not quantity. The more you
will have backlinks from high PR and niche sites; it will help a lot to rank
your site in SERP. Follow these tips:
a) Make
backlinks from high authority and high PR sites.
b) Select the sites
which are niche to your site.
c) Create backlinks
from broadbase, means it is better to have 50 links from 50 different sites
rather than having 100 links from 1 site.
